It IS still Lawn Boy!
The upper portion of the frame is thinner on top in order to not block your State top text or top registration stickers on your license plate.
***All inks went through another round of taking out harmful chemicals to protect the environment from EPA changes in the last several months. If you purchased phrames in the past, you may notice some differences from years past. Ink formulations are heavily affected by regulatory changes that protect the environment. This does limit the availability of materials that can be used and formulations ink suppliers manufacture.***